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Asiannouveau.Com Launches First-Of-Its-Kind Online Gallery
After An Initial Delay Due To The Devastating Earthquake And Tsunamis, asiannouveau.com, a new e-commerce Website Moves Forward With International Marketing Launch Pledging To Donate Five Percent Of First Quarter Sales To The Thai Red Cross
Bangkok, Thailand February 8, 2005 -- asiannouveau.com, a first-of-its-kind Website offering a distinctive collection of authentic contemporary Asian art and distinctive Asian décor, today launched world-wide sales. The unique online gallery offers consumers inspirational home décor ideas and stylish accents created by famous and emerging artists, designers and creators of crafts located throughout Thailand and neighboring Asian countries.
Originally with plans to launch in early January, the December 26 earthquake and tsunami in Southeast Asia required the Website’s Founder and Managing Director Damien Pfirsch to assess the impact the disaster may have had on the stable of more than 50 artists represented on the Website, as well as the company’s operations. Although portions of Thailand’s coastal tourist areas were devastated by the disaster, the company, and its artists were not directly impacted, allowing for today’s launch.
“At the same time, we are deeply saddened by the devastation and loss of life,” commented Mr. Pfirsch. “Recognizing the ongoing need for funds for reconstruction and care of those who have lost so much, asiannouveau.com will make a donation to the Thai Red Cross equal to five percent of our first quarter sales. We feel this is an important decision which will allow our company, and our new customers, an opportunity to help those who are in need.”
Asiannouveau.com showcases the latest creations from Asian contemporary artists and designers. The unique collection includes more than 350 creations, ranging from abstract and figurative paintings to colorful and functional home décor creations and accents which will appeal to home décor aficionados in the United States, Europe and around the world.
“Creating asiannouveau.com has been a passion,” said Mr. Pfirsch. “I want to give consumers a unique opportunity to peruse contemporary and distinctive home accents directly from Asia, and to make these creations available to discerning consumers through a convenient and reliable online gallery.”
Recognizing that contemporary Asian art, and Asian-inspired home accents can be a complement to contemporary décor, Mr. Pfirsch set out to offer a collection that would appeal to consumers who are attracted to Asian décor, as well as to home décor aficionados who may be looking for a contemporary creation that is original and tasteful.
He was convinced that many consumers may not have previously considered experimenting with tasteful and distinctive Asian touches, but once exposed to the idea, they would quickly see how the right Asian creations can enhance almost any contemporary décor.
Mr. Pfirsch added that he has carefully planned the asiannouveau.com offering over the past few years – a process that included identifying and forging relationships with famous and emerging artists, and assembling a collection of contemporary items from these individuals that would inspire consumers who are looking for unique and affordable art, as well as design and crafts to complement their individual and personal home environment.
“Contemporary Asian art is increasingly becoming trendy, and prices are skyrocketing,” said Mr. Pfirsch. “Asiannouveau.com buys directly from Asian artists at more reasonable prices. This is one of the many value-added benefits that we offer consumers who may be weary of the authenticity of the art they are buying and they have our assurance that our prices are fair to the artist and the consumer, alike.”
He added, “It is important to note, the design creations found on asiannouveau.com are of a quality and uniqueness that would be difficult to find in the U.S. and Europe. The works found on our online gallery offer consumers a unique opportunity to find new, high quality inspirational accents, rather than Asian “commodity crafts” that can be found in home décor shops and boutiques, as well as some online sources.”
Prior to launching asiannouveau.com, Mr. Pfirsch had an extensive career as an inbound travel agency managing director in Thailand and surrounding countries. During his extensive travels throughout the region, he found that discovering and promoting Asian artists and designers was a natural evolution in his own personal appreciation for Asian arts, design and craft traditions. He also found that his marketing expertise filled an important role in helping Asian artists, designers and craftsmen. Using asiannouveau.com as an online gallery accessible to anyone with Internet access, Mr. Pfirsch is providing exposure and marketing opportunities that were previously unavailable to his creative partners located throughout Southeast Asia.
“The asiannouveau.com we are launching today is just the beginning,” said Mr. Pfirsch. “We will soon be featuring additional artists and creators of crafts from countries located throughout Southeast Asia and China as well. We anticipate that we will expand the number of items available on the Website by as much as 200 percent within the next year.”
While there are Websites that feature Asian arts and crafts, asiannouveau.com is the only online gallery to offer a broad array of contemporary Asian art creations – a “fusion” of contemporary Asian art and imagery. Mr. Pfirsch’s intention is to create a gateway for artists, designers and craftsmen to showcase their creations free of charge, and to give consumers a venue through which they can gain access to these designs via a reliable and responsible e-commerce Website.
The prices of products start at $45 U.S. for many home décor items, and range as high as $4,000 for paintings by famous artists. All purchases are shipped within one to two business days by FedEx from Thailand. The online price listed for each item includes shipping and insurance, a feature unique to asiannouveau.com. Asiannouveau.com has partnered with the Bank of Asia, accepts Visa and MasterCard. Shopping on the Website is also secured by VeriSign®, the world’s leading secure Website verification services that protects consumers’ personal and confidential financial information.
About www.asiannouveau.com
asiannouveau.com (asian nouveau ltd.) was founded by Damien Mr. Pfirsch, 32, a French-born home décor connoisseur and expert on Asian art and culture. Mr. Pfirsch’s vision for asiannouveau.com is to introduce contemporary Asian art creations and craftsmanship to art and design lovers throughout the world, particularly in Europe and the United States where consumers are increasingly open minded to adding a contemporary Asian “design flair” within the context of traditional and contemporary Western décor tastes.
With more than 350 items currently available on the Website, Mr. Pfirsch envisions the online gallery will be dynamic and constantly evolving with new artists and their works being added on a continuous basis.
Currently, visitors will find Abstract and figurative paintings by young, emerging artists, as well as some of South East Asia’s most famous artists. The Website also features contemporary Asian Décor items such as hand-made pillow covers, throws, and rugs; contemporary lighting; and, distinctive and colorful Asian dinnerware; functional, contemporary Asian Home Accents such as vases, bowls, trays, decorative boxes, and stands; and Unique Asian-Inspired Gifts such as handpainted silk scarves and shawls and exclusive gifts created for men and women, alike. For additional information, visit http://www.asiannouveau.com and http://www.asiannouveau.com/newsdesk_index.php to access the complete media kit.
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